In a strategic move aimed at enhancing its presence in the RV and outdoor lifestyle market, RVBS Holdings has announced the acquisition of Happy Camper Insurance. The merger has led to the creation of a new entity, The Happy Camper Group, which promises to offer an even wider range of services to RV owners.
With this acquisition, The Happy Camper Group will continue to provide the same reliable RV insurance solutions that Happy Camper Insurance is known for, while introducing an array of new services. These include extended service plans, innovative financing tools, and comprehensive protection packages designed to simplify the RV ownership experience. This holistic approach is poised to set new standards in how RV owners manage their investments and enjoy their adventures.
Dom Bookman, COO of RVBS Holdings, will lead the newly formed company, while Jeff Sellers, founder of Happy Camper Insurance, will step into the role of Vice President of Business Development. Bookman expressed his excitement about the merger, stating, “The Happy Camper Group represents the future of RV lifestyle services. By combining the strengths of RVBS and Happy Camper Insurance, we’re creating a customer-focused brand that will deliver exceptional services and peace of mind to RV owners nationwide.”
The acquisition also brings together industry veterans Scott Degnan and Mike Lankford, the founders of RVBS, who will continue to provide their expertise as advisors and board members. Degnan emphasized the added value this merger will bring to RV dealers, noting that the new comprehensive service offerings will allow dealers to strengthen their relationships with customers by providing a full suite of resources under one roof.
In addition to the expanded service portfolio, The Happy Camper Group will focus on modern marketing strategies and introduce AI-powered tools to streamline customer interactions and improve service delivery. This innovative approach underscores the company’s dedication to improving the overall RV ownership experience.
The Happy Camper Group is set to become a leading force in the RV lifestyle market, offering an all-in-one solution for RV enthusiasts seeking security, convenience, and top-tier service.
Roger L. Nuttall served as President of Camping World, Inc. from January 2011. Prior to that, he was the Chief Operating Officer of FreedomRoads, LLC from January 2009 to January 2011, and the Executive Vice President and Chief Financial Officer of FreedomRoads, LLC from November 2003 to December 2015. From 1981 to 1983, Mr. Nuttall was a partner at McKay, Nuttall, and Reid, an accounting and consulting firm. Before that, he held various staff and management positions at Grant Thornton LLP from 1974 to 1981. From 1983 to 2003, Mr. Nuttall served as Chief Financial Officer and board member of Blaine Jensen & Sons, Inc., a multi-dealership RV company. He received a B.A. from Weber State University.
Mike has almost 30 years’ experience in the Recreational Vehicle (RV) Industry and provides advisory and consulting services to clients within that industry.
Scott Degnan is the Partner and Co-founder of RV Business Solutions and President of Degnan Management Group, Inc., a consulting firm.
Dom Bookman is the Chief Operating Officer and Investor Relations lead at RV Business Solutions. With 12 years of experience in the tech industry, Dom is a serial entrepreneur specializing in business development, marketing, and growth strategies for leading brands. He has successfully piloted startups and facilitated multiple exits for early-stage companies.